Modern retail solutions
People counting and checkout queues for retail stores
The system uses the cameras already installed in your stores to count visitors, track checkout queues and flag cameras with problems. Store managers and area managers receive a report for each store.
- Chiller aisle604visits · 1:20
- Aisle 1386visits · 1:40
- Aisle 2512visits · 2:35
- Aisle 3298visits · 2:10
- Promo233visits · 0:50
- Per zone: visits today · average time in zone
- Camera
- Count line
How it works in a store
An AI device is installed in the store and reads video from the existing recorder. The analysis runs in the store and the recordings stay there. Only figures, event clips and images requested by users are sent to the dashboard.
Counting results depend heavily on camera position, so we check the cameras at the entrance, checkouts and aisles first. If a camera needs to be moved or added, we tell you before installation, and we can supply the extra cameras.
What is counted and monitored in the store
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People counting at the entrance
A counting line at the door records the people who enter the store. Hourly and daily counts can be compared week by week, or before and during a promotion.
Visitor numbers per hour, day and week
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Busy hours
Hourly counts show the busiest hours and days in each store. Store managers can use them to plan cashier shifts and shelf restocking times.
Hourly visitor chart for each day
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Checkout queues and open lanes
The system counts the people queuing at the checkouts, records how long they wait and counts the lanes that are serving customers. Long queues while some lanes are unstaffed show up on the dashboard.
Queue length, waiting time and number of open checkout lanes per hour
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Dwell time in selected areas
You mark areas such as a promotion shelf, a new product display or a service desk. The system records how many people are in each area and for how long.
Number of people and average time in each area
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Visitors per aisle
Each aisle can be set up as a counting zone. The results show which aisles get the most traffic and which are rarely visited at certain hours.
Number of people per aisle per hour
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Cameras with problems
The system checks the cameras and recorders in every store for cameras that are off, covered or moved, and recorders that have stopped recording. Problems at stores far from head office come to light without waiting for a technician's visit.
List of faulty cameras per store and a notification to the person responsible
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Reports for store managers and area managers
Daily, weekly and monthly reports are prepared for each store. Store managers receive the report for their own store, and area managers receive the reports for the stores in their area.
Daily, weekly and monthly reports per store
Notifications
- 19:12Open lane 5: average queue 4 people, limit 3 peopleQueue rule
- 19:00Hourly queue report sent to the store managerReport
Illustration with sample data: queue length and number of open checkout lanes per hour.
Trial in a few stores
Stores differ in layout, lighting and busy hours. A trial in a few stores shows which functions work well in your network before a wider rollout.
Choose the stores
Pick a few stores with different conditions, for example a mall store and a street-front store, or a busy store and a quiet one.
Check the cameras
We check the cameras at the entrance, checkouts and aisles, as well as the recorder and network in each store.
Choose the figures
Pick the figures you want to see, for example visitors per hour, queue length and checkout waiting time, then decide who receives the reports.
Install and set up zones
The device is installed in each store. Counting lines and zones are set up and then checked with the store manager.
Review the results
During the trial, reports go to the store managers and area managers. At the end, we hand over a results report and a list of cameras that need repair.
FAQ
Questions about people counting in stores
Do we need special cameras for people counting?
Not always. Existing cameras can be used if they face the entrance and the image is clear enough. If not, we propose a new position or an additional camera.
How accurate is the visitor count?
Accuracy depends on camera position, lighting and how crowded the entrance gets, so we do not publish a general accuracy figure. The figure for your store becomes known during the trial, for example by comparing the system's count with a manual count over the same hours.
Does the system record shoppers' identities?
No. For people counting, queues and dwell time, the system only counts people and records times.
Who receives the reports?
Store managers receive the report for their store. Area managers and the operations team at head office can be added as recipients for the stores they look after.
How much does people counting cost for one store?
It depends on the number of stores and cameras, and on the functions you choose. We prepare a quotation after checking the cameras and recorders in the stores selected for the trial.
Can we start with a few stores?
Yes. A trial runs in one or a few stores with the cameras and recorders already installed. The results tell you which functions to continue and which stores to add next.
Related pages
Camera survey in the stores you choose
Tell us the number of stores, the cities and the camera and recorder brands installed. We will reply with a list of what the survey covers.